“Bucharest was chosen as the location for Microchip’s newest Design Centre because it takes us closer to our customers who are increasingly turning to Eastern Europe for design and manufacture. It is only by working closely with our customers that we can understand the challenges they face and ensure that we are developing the right products for them,” explained Rich Simoncic, vice president of Microchip’s Analog and Interface Products Division.
Ranked number one in the world for sales of 8-bit microcontrollers, according to Gartner-Dataquest, Microchip has continued to extend the reach of its 8-bit architecture by optimizing versions for vertical markets, whilst developing new 16-bit microcontrollers and dsPIC® Digital Signal Controllers (DSCs). Variants of 8-bit PIC® microcontrollers have been developed specifically for applications such as automotive, motor control and power supply as well as security and authentication systems.
Microchip’s product range also includes analog & interface products, which focus on power and thermal management, as well as one of the industry’s broadest ranges of EEPROM memory products for embedded applications. The analog range includes a large family of
operational amplifiers and comparators, alongside Microchip’s innovative Programmable Gain Amplifiers (PGAs); power management and conversion devices; thermal measurement and management devices; mixed signal products and interface devices.