Analysis

Marvell Supports RVU for 'Whole-Home' TV Entertainment

14th September 2010
ES Admin
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Marvell (Nasdaq: MRVL), a worldwide leader in integrated silicon solutions, today announced the integration of the RVU protocol onto their ARMADA™ SoCs. Marvell, a member in the RVU Alliance, provides CPU and connectivity solutions for multiple entertainment platforms in the Whole-Home.
/> The first adoption by Marvell of the open standard RVU protocol begins with the ARMADA 1000 High Definition (HD) Media Processor System-on-a-Chip (SoC). Marvell's low power ARMADA SoCs will be deployed in various consumer video devices including thin client set-top-boxes (STBs) for second and third TVs in the home.

We are pleased that Marvell has joined a host of other silicon companies powering RVU's vision of enabling consumers to access their entertainment content in a consistent manner on more devices in the home, said Henry Derovanessian, president of the RVU Alliance and senior vice president at DIRECTV. Inclusion of RVU technology across handsets, tablets and set-top box platforms will accelerate the availability of service provider content throughout the home with a comprehensive Remote User Interface (RUI) that allows for pixel-accurate representation of the user experience rendered by the service operator's media server on thin clients. The RVU technology is at the forefront of the move to advanced in-home video networking solutions and we are glad to see Marvell adopting this pioneering technology.

The demands for home entertainment are rapidly expanding with 3D, streaming, multi-room TV and personal content consumption and the ARMADA 1000 with RVU protocol enables Pay TV operators to meet and exceed those consumer demands, said Gaurav Shah, General Manager for the Digital Entertainment Business Unit at Marvell. Bringing the RVU protocol to the low-power and scalable ARMADA 1000 HD media processor opens brand new levels of operator and consumer engagement, rapidly advancing the home entertainment experience.

RVU is a client/server-based technology that allows the television content viewer to experience a consistent server-generated user interface, on various consumer electronics devices. The RVU protocol uses DLNA technology as a foundation.

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