Analysis

MagnaChip ranked No.1 in the OLED smartphone market

28th July 2020
Lanna Cooper

MagnaChip Semiconductor has announced that it has retained the top position in the global OLED Smartphone DDIC non-captive market in the first quarter of 2020. According to OMDIA, a global market research firm, MagnaChip recorded a 33.2% market share, which represents the all-time high figure for the company.

Over the last 13 years, MagnaChip has held the undisrupted top position in the global smartphone DDIC market for 'non-captive suppliers', referring to the independent producers manufacturing and supplying for customers who do not have controlling interest of the producers. The streak began in 2007, when MagnaChip became the first in the world to start mass production of OLED DDICs for mobile phone displays.  

MagnaChip has sustained consistent growth since then and has captured a significant stake of market share figures in recent quarters, such as 24.2% and 27.0% for Q2 and Q3 2019 respectively. The market share figure exceeded 30% for the first time in Q4 2019 with a figure of 32.1% and finally reached 33.2% in Q1 2020, which represents an all-time high.

As smartphone manufacturers are increasingly adopting OLED displays, the demand for OLED DDIC is also expected to grow through 2025. According to another report from OMDIA on OLED smartphone displays, the OLED smartphone market is expected to grow at a compound annual growth rate of 12% over the next 5 years, projecting worldwide shipments to reach 813 million units in 2025.

MagnaChip is renowned for its OLED DDICs, with features such as a small chip size, low power consumption and advanced process technology. MagnaChip is also the pioneer in High Frame Rate OLED DDICs, which is a vital technology for 5G smartphones.

Based on its wide range of technology and know-how, MagnaChip is planning to expand its business into new areas such as flexible OLED for high-end smartphones, OLED for automotive dashboard and entertainment unit displays along with other premium display technologies with high growth potential in the future.

“We are proud to be first in the OLED DDIC market and to consistently hold the top position in the non-captive market by virtue of our innovative technology,” said YJ Kim, CEO of MagnaChip. "As OLED technology expands into various applications, we will continue to develop new premium products that will delight our customers.”

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