International Women’s Day initiative for future Bucharest businesswomen

8th March 2019
Anna Flockett

According to a new study commissioned by METRO in Romania, 64% of women want to open their own business, but only 6% have confidence that they put this idea into practice. The problems which feed this distrust are financial: A quarter (25%) of female business owners say that raising funds as well as the lack of financial support are the most difficult challenges in starting and running a business.

That is why METRO Romania and BCR come to prevent these difficulties and encourage the female entrepreneurship by the initiative Little Girls Entrepreneurs. Thus, each little girl born in the maternity hospitals of Bucharest on International Women’s Day, will receive the amount of €1,500, under the form of cheque gift. The money will be deposited in a bank account, which the little girls will be able to access to fulfil any dream after they reach the age of 18 years old.

The purpose of the initiative is to offer women a real support in the starting of their own business. The campaign is carried out in all the maternity hospitals from the capital.

”With the same desire to help the Romanian business owners, which you already know from Own Business Day, we launched today, on 8th March, the campaign Own Business Girls. This time we encourage the female business owner by offering with our partner BCR a gift in amount of €1,500 to all little girls born on Women’s Day, in the maternity hospitals in Bucharest, so that when they reach their majority age they can fulfil any dream”, declares Marina Zara, Head of Marketing and Communications METRO Cash & Carry Romania.

“We are happy that we can contribute to this initiative which will consolidate over the years a new generation of young business owner. Romania needs people with self-confidence and female business owner from our country have already undertaken this role to bring confidence that Romanians can succeed by own forces to have a better life”, declares Ionuț Stanimir, Head of Marketing and Communication Banca Comercială Română.

How does the Own Business Girls campaign work?
The parents of the little girls born in the maternity hospitals in Bucharest on 8th March 2019 can send an e-mail to, by which they express the desire to participate in the campaign. The email has to contain: copy of the birth certificate of the little girl and the consent form received with the birth of the little girl, completed and signed.  

The deadline for enrolment is 8th April 2019.

The International Own Business Study shows also other essential aspects regarding the female entrepreneurs of Romania and the way in which they choose to manage their business.

Even if there are enough obstacles to the start of a business, most female business owners in Romania (97%) declared that if they were to return in time, they would open again a business, without hesitation.

This conclusion emphasizes that entrepreneurship is an option that more and more women consider – women who want to develop their career by managing their own business.  

If in the past one said that you cannot do two things at the same time, modern women come to dismantle this myth. Most of Romanian women who participated in the study are at the same time mothers and successful business owner. 76% of them successfully divide their time between managing a business and the growth of their children. Although, according to the study, half of the women in Romania who own a business use their income to support their family, only 4% of them listed getting rich as reason for starting a business. 44% of female business owners in Romania declare that they run their business because they want to earn a living doing something that makes them happy.

In addition, the modern female business owners in Romania highlight the importance of technology in the management and running of a business. About 91% of them claim that digital tools are essential to run an independent business day-to-day. 48% of them implemented an electronic payment system for their business, 23% use a digital system for the management of their business and 25% receive feedback from their customers by a digital instrument. Also, 47% choose that their business should be present on the social media.

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