Analysis

Innovative Silicon Announces Worldwide Marketing Chief

19th January 2006
ES Admin
Innovative Silicon Inc.,known for its Z-RAM™ high density memory IP, has appointed Jeff Lewis as VP of Marketing.
Based in the company’s U.S. Headquarters, Lewis is charged with managing the company’s marketing and business development programs.

“ISi has a great team, strong backing, and one of the most compelling IP technologies I’ve seen,” said Lewis. “Embedded memory is typically the largest block on a complex IC, meaning memory has a critical impact on IC cost, performance, and power consumption. Z-RAM is twice the density of embedded DRAM and five times the density of SRAM, making it – by far – the most cost-effective solution for the majority of embedded memory applications.”

Lewis has over 22 years of marketing, engineering, and management experience in the semiconductor IP, electronic design automation, and semiconductor industries. He was most recently president and CEO of CiraNova, Inc.

Prior to CiraNova, Lewis was Senior VP of Marketing at FormFactor, where he led the company’s licensing efforts. Prior to that, he was VP of Marketing and Business Development at Artisan Components, where he ran the company’s “free library” program. Currently, Lewis is also a director at IPextreme, a semiconductor IP company.



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