Hemisphere GPS Expands Outback Guidance Sales Network in Australia

Hemisphere GPS plans to increase its presence in Australia's sophisticated precision agriculture market by implementing a two-tier marketing approach. First, Hemisphere GPS will build on its existing business relationships, which it acquired through the purchase of BEELINE Technologies in 2007, to establish a bricks and mortar dealer network for direct sale and product support of its proven Outback Guidance systems. The company is expanding its team in Australia and will continue to expand its customer service relationships throughout 2010. Second, Hemisphere GPS will ship its products directly to its Australian customers. The Brisbane based team, who pioneered the hands-free agriculture machine guidance market, will continue to expand on its decade of experience in building quality products specific to Australian farmers needs and market conditions.

This powerful sales network modeled after the successful US network will be valuable for our team in Brisbane to effectively increase Outback Guidance sales in Australia, says Paul Turner, GM of Australian Operations. Our Outback Guidance systems are already popular in the Australian agriculture market and we are excited by our ability to move product faster, service the customer more effectively and broaden our market share.