Analysis

HAMEG instruments shift to Rohde & Schwarz branding

30th June 2014
Mick Elliott

The HAMEG Instruments range of economical, general purpose instruments will now be marketed solely under the Rohde & Schwarz brand. It is a move designed to raise the international profile of the test and measurement products. Previously, the HAMEG products had a dual logo that included the company names Rohde & Schwarz and HAMEG.

According to Roland Steffen (pictured), Executive Vice President and Head of the Test and Measurement Division, "In recent years, HAMEG has grown rapidly in Europe. Now we want to expand this growth to other regions. The best way for this to succeed is with the Rohde & Schwarz brand, which enjoys an outstanding reputation worldwide. This strategy clearly sets us apart from other suppliers."      

Using the Rohde & Schwarz logo is also the logical continuation of the Value Instruments initiative, where the two companies’ portfolios of reliable precision instruments in the entry-level price segment are marketed together under the Value Instruments label.

André Vander Stichelen, Managing Director of HAMEG Instruments, elaborates, "By changing the logo, we want to underscore the common bond between the two companies. The strategic focus of HAMEG will not change. We will continue to offer affordable, optimum performance T&M equipment."      

The company HAMEG Instruments will continue to operate as an independent company under the umbrella of the Rohde & Schwarz group of companies. The two sites in Mainhausen and Chemnitz will be expanded.  

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