Analysis

GOEPEL electronic expands to China

6th October 2009
ES Admin
0
GOEPEL electronic will open a new subsidiary in Hong Kong on 12th October 2009. This is in response to the enormously increased demands in new test and program technologies in the production areas “high volume” and “high mix”, and therefore future augmented customer support on the South Asian market. In particular application support and development services are a key operational focus.
The subsidiary named GOEPEL electronics Asia Ltd. is run by Ralph Dressler, who worked as an application expert in the JTAG/Boundary Scan division in Germany before. In cooperation with the existing distribution network and the new GATE program partner, “Full Linkage Ltd.”, new technologies, products and applications are to be supported.

“The Asian market is most challenging in terms of technology. That’s why it is extremely interesting for our hardware and software solutions SCANFLEX® and SYSTEM CASCON™ as well as the path-breaking emulation technology VarioTAP®”, says Ralph Dressler. “Because of our local availability, we will be able to guarantee customer support at the highest level. Additionally, a multitude of Boundary Scan users can be serviced from the prototype development up to mass production.”

Steffen Kamprad, International Sales Manager Boundary Scan for GOEPEL electronic, adds: “The Asia-Pacific region is not only the biggest and most important market in the electronics production field. It also has considerable growth potential in the field of electronic design. With our hardware and software platform solutions’ high performance and huge flexibility and in connection with the available expert knowledge in GOEPEL electronics Asia this enables us specifically address the versatile demands of this challenging market.”

The opening of the new office in Hong Kong is another milestone in GOEPEL electronic’s company history, and emphasises the ambition to continue the enterprise’s growth strategy also in this economically important part of the world.

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