Freescale acquires automotive image cognition IP developer

10th September 2015
Jordan Mulcare


To solidify its strong position in solutions for the autonomous vehicles/ADAS market, Freescale Semiconductor has announced the acquisition of Ottawa-based CogniVue, a leading developer of image cognition IP for automotive and consumer applications.

Freescale has established a market-leading position through developments in sensor, MCU and MPU solutions for automotive radar and vision applications. The company has shipped more than 20m units into ADAS applications to date and has designs in 9 of the world’s top 10 automotive OEMs. Freescale has secured a design win pipeline enabling growth well above industry estimates for the worldwide ADAS market for the next several years.

To further fuel this growth, speed time to market and deliver even more automotive innovation for the world’s top carmakers and their suppliers, Freescale is bringing CogniVue’s advanced vision IP development capabilities and world-class R&D resources in-house.

“The acquisition of CogniVue accelerates our autonomous vehicles portfolio with leading-edge vision processing IP,” said Bob Conrad, Senior Vice President and General Manager of Automotive MCU group, Freescale. “With the exceptional market response to our S32V234 vision processor, as well as demand for our next-gen vision solutions, this acquisition places Freescale in a position to supply highly automated car applications with the requisite performance, safety, security and reliability those systems require.”

CogniVue vision processing IP is already available in multiple Freescale products, including the S32V processor announced in March 2015, as well as other offerings.

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