Essemtec Launches Essemtec France Sarl.

Essemtec, the Swiss manufacturer of surface mount technology production equipment, announces its strengthened presence in France. Effective January 3, 2011, Essemtec France sarl. replaced Prodelectronic, the company’s current representative. George Bouvier is the Business Manager of Essemtec’s latest daughter company.

Essemtec France sarl. is responsible for Essemtec’s complete product range in the French market. Peter Müller, Area Sales Manager at Essemtec, said that until recently the collaboration with an external representative was advantageous but that new products changed the situation.

The new Paraquda and Cobra pick-and-place machines as well as the new Tucano stencil printer were in internal competition with other brands that the representative was selling. Essemtec France now directly offers Essemtec’s full product range line from one source, including printers, dispensers, pick-and-place machines, ovens, storage systems, handling systems, software and process know-how.

Mr. Bouvier knows the market and has been involved in electronics assembly technology for more than 20 years. Additionally, he has collaborated with Essemtec for nearly 10 years. Technical support currently is provided from Essemtec headquarters and the company’s service organization for France is being developed.

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