Analysis

Ellsworth Adhesives rebrands subsidiary

7th May 2014
Nat Bowers
0

An Ellsworth Adhesives subsidiary, Liquid Control Ltd announces a global rebranding initiative in support of the company’s long-term growth strategy. The rebrand to Fluid Research Ltd, including an updated logo, establishes a global vision for the company with a distinctive point of view that sets out to further strengthen long-term strategic customer partnerships.

California based manufacturer, Fluid Research Corp., has joined with Liquid Control to create a formidable partnership in mix and dispense equipment innovation and manufacture anywhere in the world. Both companies have a long standing reputation for quality and service and will combine the very best elements from each company to offer the most up-to-date and innovative technologies for all aspects of resin dispensing.

This re-branding announcement also coincides with the completion of a move by Fluid Research into a new factory and office building in Wellingborough. The new facilities are nearly 21,000ft2, almost double the size of the previous factory. Production now sits side by side with Research and Development teams so the whole manufacturing process is seamless.

It also includes purpose built testing facilities as well as new office accommodation. The move to a new building reinforces the commitment by Fluid Research to invest for the future and signals a new era for the company. With previous goals for strategic expansion hindered by lack of production space the new building has had a massive impact on the company morale and will provide the platform for Fluid Research to become a major player in the meter, mix and dispensing market.

John Henderson, Managing Director, Fluid Research, comments: “In this highly competitive global marketplace, our business success depends on supporting our customers. As we continue to develop new products and technologies, the rebrand and enhanced communication will showcase our customised expertise and in time result in smart innovation and growth for our customers.”

The new global website and updated communication materials will be rolled out in the coming months.

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