electronica 2018: the electronics of the future

18th September 2018

Electronica

Lanna Deamer

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The 'Internet of the Voice' is on the rise: sixty-two percent of UK consumers consider voice control of electronic devices important. Fifty six percent even want to enter into a humanlike conversation via smart voice assistants (e.g. Alexa, Siri). From an international point of view, the British are rather cautious with their conversation preferences. By way of comparison: 86% of Chinese want to talk to their electronic devices.

These are the results of the electronica trend index (2nd edition). On behalf of electronica, 7,000 consumers in Great Britain, Germany, France, Italy, the USA, Japan and China were interviewed in a representative survey of the population by a market research institute in June 2018.

The electronics of the future should not only communicate like a human being, but also be much smarter: 62% of British consumers consider it important that smart devices of the future become more and more versatile through intelligent learning (artificial intelligence).

In order to keep up to date, the devices may, for example, access the Internet for updates independently - according to 71% of respondents.

Hacking protection with automatic updates
Automatic update approval will increase slightly again if the devices use the online service to protect themselves against hacker attacks. In this case, 74% of Britons are for an automatic update. However, consumers are sensitive to the use of personal data: 54% insist that electronic devices be permitted to use personal data only after prior approval - conversely, only ten percent are indifferent to such data protection.

A similar opinion is expressed by consumers in China: Here, 68% insist on the approval of personal data - only three percent are indifferent to such an option. In the USA, 57% are in favour of approval as opposed to ten percent who disagree.

Electronics should entertain
The majority of consumers also expect modern devices to provide entertainment: In the three-country comparison, the Chinese - at 88% - attach the greatest importance to entertainment, followed by the US Americans at 74%. In the UK it is 69%.

"The electronica trend index 2018 shows interesting similarities as well as differences in how consumers around the world rate the most important trends in electronic devices of the future," said Falk Senger, Managing Director of Messe Munich. "From 13 to 16 November, more than 3,000 exhibitors from more than 50 countries will present the latest developments in the world of electronics in Munich."