electronica 2006 sets records

21st November 2006

Electronica

ES Admin

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During the four days on which it was held, electronica 2006 – the world’s leading trade show for electronic components, systems and applications – set new records. From 14 through 17 November 2006, the exhibitors recorded higher numbers of visitors at their booths. Furthermore, the quality of the attendees and the international mix among them rose significantly. The economic upturn made its presence felt in every hall. Both exhibitors and attendees alike gave the trade show top marks: According to a survey performed by TNS Infratest, 87% of the exhibitors and 94% of the attendees assessed electronica 2006 as “very good to good.” The survey also revealed that 89% of the exhibitors and 86% of the attendees expect that the economic upswing will carry on or that the current market situation will continue to hold.

The fine-tuned trade show concept and the positive tone on the market contributed to the fact that more electronics professionals attended electronica 2006 than attended the previous event. Approximately 78,000 industry experts (2004: 74,200) came to electronica 2006 and ensured that the trade show was bustling with activity for four days. This represents an increase of 5%.

Once again, the organizers were able to increase the share of electronics professionals among the attendees and draw a more highly qualified group of attendees: 99.3% (2004: 98.7%) of the attendees were from the field of electronics. The percentage of electronica attendees who hold a position of leadership in their company rose to 72% (2004: 69%). Decision makers accounted for 93% (2004: 88%) of the attendees, and 29% (2004: 24%) have the final say in decisions.

Another factor contributing to the rise in the number of attendees was electronica 2006’s sharpened focus on applications. With “electronica automotive,” “electronica embedded,” “electronica wireless” and “electronica MicroNanoWorld,” the electronics industry’s growth sectors present themselves on individual platforms. Their congresses, forums and dedicated exhibition areas attract many attendees. Mark Britton, European marketing & communications manager, Future Electronics, appreciates the new concept: “We like the new application orientation of electronica, as the whole industry is going towards applications.”

The “electronica automotive Conference” enjoyed a successful debut. It drew 230 delegates right from the start. In hall A6, “electronica automotive” presented the latest developments, innovations and trends in automotive electronics with its own exhibition area and forum. Joachim Kornmayer, product marketing, semiconductors automotive electronics at Robert Bosch GmbH was pleased with this presentation environment: “The concept for the automotive hall works. Our target group is here, and I would be very pleased if electronica would continue to cover the automotive sector in this form.”

The organizers for electronica will be fulfilling this wish. Klaus Dittrich, managing director of Messe München International: “With the new concept, the ‘electronica automotive’ segment was extremely well received. We will continue to expand this area.”

The exhibition areas for semiconductors and for embedded systems also attracted many visitors.

The trade show was also a great success for the ZigBee Alliance, which was represented at “electronica wireless” with several member companies. Brent Hodges, vice president, marketing & business development: “We used ‘electronica wireless’ to introduce ourselves and the first ZigBee-certified products. We enjoyed having a very targeted audience.”

Approximately 800 participants visited the congresses for the automotive, wireless and embedded fields.

The electronica trade show is considered an international summit meeting for the global electronics industry. As the world’s leading trade show in this segment, it presents the entire spectrum of electronics and shows the latest trends and developments – for components and systems, and also for applications.

For electronica 2006, a total of 2,961 international exhibitors covered an overall exhibition area of 152,000 square meters of floor space spanning the New Munich Trade Fair Center’s 14 halls. The percentage of companies coming from outside Germany rose to 60%. There was a significant rise in the number of exhibitors from China, the USA, Great Britain and Hong Kong.

At the CEO Round Table on the subject of “Driving Forces for Innovations in the Electronics Industry,” which was held on the opening day of the trade show, major industry players discussed their views: Frans van Houten, president & CEO, NXP Semiconductors; Satoru Ito, chairman & CEO, Renesas Technology Corp.; Michel Mayer, chairman of the board & CEO, Freescale Semiconductors Inc.; and Dr. Wolfgang Ziebart, president & CEO, Infineon Technologies AG. This panel discussion generated strong audience interest. With over 200 industry experts in attendance, every seat in the forum was taken.

electronica 2008 will be taking place from 11 through 14 November 2008 on the grounds of the New Munich Trade Fair Center.