Analysis

Electrical hardware company expands to the US

3rd October 2018
Alex Lynn
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Following several years of presence in the USA via an independent distributor, MELJAC, has enhanced its growth in the US market with the opening of its first international subsidiary, MELJAC North America, in order to build direct relationships with clients in this market. 

This new presence will allow, the company to gain greater insight into our clients’ projects and optimise our customer service and responsiveness to maximise the potential afforded by the geographic zone.

Jean-Michel Lagarde, Chief Executive of MELJAC, stated: "This is a strategic step in the brand’s development. This niche market is currently underserved in the United States and, thanks to this, our very first overseas subsidiary, we will gain greater control of our distribution on the other side of the Atlantic with the hope of using this control to generate real long-term growth and better serve our clients."

Jean-Luc Deschaine, Principal of MELJAC North America, added: “By building on its reputation in Europe, my aim is to transform MELJAC into the market leader in luxury electrical equipment in the United States. I firmly believe that the quality and craftsmanship of Meljac products, combined with our ability to offer bespoke details unique to each project, provide an unmatched opportunity to deliver on the expectations and desires of the country's design community and end-users. This potential has led me to invest personally in the project to grow the brand while always preserving and conveying its founding values."

MELJAC began its entry into the US market by achieving UL standards for its low-voltage lighting control products, then producing receptacle plates and recessed junctionboxes to meet American standards. Using standard and bespoke products, has already supplied prestigious sites in the United States including: Chanel (New York), Four Seasons Hotel & Residences at the Surf Club (Miami Beach), Louis Vuitton Miami Design District (Miami), and NoMad Hotel (Los Angeles). With operations based in California and inclusion in the Par Excellence showroom in New York, MELJAC North America will be able to maximise our support and growth amongst clients on both coasts.

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