Analysis

EDAC strengthens European management team

4th February 2015
Mick Elliott

Connector specialist group EDAC has restructured its European sales and customer-service operations with one promotion and the addition of two key team members. According to Alex Grout - who took over the role of European Managing Director last April - the new appointments have been necessitated by the business upswing that has resulted from a significantly enhanced product portfolio and the company's acquisition of UK company MH Connectors.

Grout has promoted Damien Croft, previously Senior Manager with MH Connectors, to lead the sales organisation for all EDAC brands within Europe, and has also enhanced his European customer-facing teams with the addition Debbie Pendergrast who will head Southern Europe sales and Nathan Ashford who takes on European distribution.

Pendergrast will be responsible for developing EDAC and MH business within Southern Europe. Fluent in French and Spanish. She will spearhead EDAC's sales effort within Italy and Spain and will take control of the strong MH Connectors operation in France, including the existing sales operations based in Mantes La Jolie.

Prior to joining EDAC Pendergrast ran her own business in Spain where she enjoyed considerable success working with Spanish and French business partners and customers: "Together EDAC and MH have an unbeatable portfolio of connector solutions,” she said. "2015 is set to be a key year in the company's evolution and I'm looking forward to meeting the challenges ahead."

Nathan Ashford’s appointment reinforces Grout’s emphasis on EDAC's relationship with the European and global distributors who promote the EDAC and MH Connectors brands within Europe. Ashford joins as European Distribution Manager with responsibility for managing the relationships with European distributors and defining future strategy. Ashford was previously with Omron Electronic Components where he was responsible for the company's European high service channel.

Team EDAC: l to r Nathan Ashford (European Distribution Manager), Damien Croft (European Marketing Manager), Debbie Pendergrast (Sales Manager Southern Europe), Alex Grout (European Managing Director)

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