Dynamic In-window Displays from 3M on show at Screen Expo Europe 2008

3M will exhibit its innovative rear projection film for dynamic in-window advertising on stand E25 of the Digital Signage Showcase at Screen Expo 2008, Europe’s biggest event for digital media networks and content “In-store and Out-of-home”. The stand will be shared with Minicom and other leading players in the digital signage market.

Displays featuring Vikuiti Rear Projection screen and film from 3M will be demonstrated on the stand, showing how marketers, brand owners and designers within the retail, betting, travel and banking sectors can present exciting promotional messaging about complex products to their target audience using eye-catching and innovative techniques.

Vikuiti film enables video, static images and dynamic messaging to be projected directly onto the surface of a window or glass partition. It offers crisp, high contrast image quality combined with 180 degree viewability so that images can be easily read from long distances and all angles, even in challenging lighting conditions. It can be cut to any desired shape and size, reflecting, for example, company logos and brands.

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