Following the recent acquisitions, RF Monolithics is rationalising its distribution network and has appointed DT Electronics from February 1st, this year. RF Monolithics distributes its products in the US via Nu Horizons, DT’s parent company since August 2006.
RF Monolithics’ European Sales Director, Richard Carter, said, “When we acquired Cirronet we had to review our distribution strategy and broaden our reach globally. DT Electronics is part of that plan. DT Electronics has a clear focus on demand creation and RF is always a technical sell because a lot of engineers see it as a black art. We need distributors who are comfortable with the technology and DT has a very good mix of competent people in place.”
DT Electronics’ Marketing Director, Gerry Hewitt, added: “RF Monolithics is a market leader in this type of RF technology and is the second major franchise that has come along as a direct result of us joining the Nu Horizons Group. For our customers, it means increased product choice and the chance to differentiate their products with devices that are the forefront of a fast-growing technology area.”