Analysis

Distributors forge pact to serve Japanese designers

26th May 2017
Mick Elliott

A strategic partnership between Mouser Electronics and Macnica has been forged to deliver the highest levels of service and support to Japanese design engineers. With the partnership, Mouser and Macnica are introducing a new co-branded website available to customers in Japan.

Macnica is theleading Japanese semiconductor distributor focused on offering technical support and the continuous advancement of its technological capabilities. It has created a business model that focused on providing technical support and established itself as a new type of “technical trading company.”

“We are excited to partner with Macnica and leverage our e-commerce and NPI expertise to serve engineering customers in Japan,” said Glenn Smith, Mouser President and CEO. “We will be able to maximise our strengths for mutual benefit and serve Japanese engineers with the highest levels of service while increasing our brand presence in this important market.”

Through the partnership, customers in Japan can speed time-to-market by taking advantage of Mouser’s and Macnica’s complementary distribution models. Mouser will handle new product content and engineering quantities for prototype development, while Macnica will focus on volume distribution and technical support for engineers across Japan.

“The online businesshas become increasingly important to our business. Mouser is a world-class e-commerce company focused on engineering quantities and new product introductions,” said Kiyoshi Nakashima, President and CEO of Macnica. “This joint partnership with Mouser will allow us to better serve our customers by offering an online presence combined with vast inventory and world-class fulfillment and Macnica’s technical support. We look forward to offering new value to Japanese customers and supporting them throughout their design cycle challenges.”

Featured products

Upcoming Events

View all events
Newsletter
Latest global electronics news