Analysis

Digi-Key's success in Elektronik Magazine's Distributor of the Year Awards

6th November 2007
ES Admin
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Digi-Key Corporation has been named Distributor of the Year in the Passive Components Product Portfolio and Optoelectronics Delivery Service categories by Elektronik, a leading magazine for design engineers and technical management within the German electronics market.
Distributors of the year were selected by readers of Elektronik and the publishing company's website, elektroniknet.de. The survey was conducted in November 2006 with the results announced in July 2007. Products were divided into four segments, including active components, passive components, electromechanical and optoelectronics. Distributors were ranked in the following categories: product portfolio, product availability, delivery service, technical support, and overall impression.

In addition to receiving number one rankings in passive components product portfolio and optoelectronic delivery service categories, Digi-Key received several additional high rankings in the active components, passive components and optoelectronics segments.

We are thrilled to receive these awards, said Mark Larson, Digi-Key's president and COO. Digi-Key's goal is to offer our European customers something unique in the way of service as well as product choice and availability. These awards are proof that our marketing strategies in Germany are working and that German design engineers are discovering Digi-Key's value.

Digi-Key's German catalog and website, de.digikey.com, were launched in 2004. Europe currently represents one of Digi-Key's strongest areas of growth with sales having increased more than 15 times during the past four years. With one of the industry's most expansive product offerings and an in-stock rate of 95 percent or better for the more than 300,000 products featured in its print catalog, Digi-Key ships more than 99 percent of its orders the same day. All orders are shipped from Digi-Key's Thief River Falls, Minn., USA facility via UPS Express Air for delivery to European customers in one to three days.

Digi-Key is currently ranked the fifth largest distributor of electronic components in North America. Recent rankings show Digi-Key to be the ninth largest distributor worldwide.

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