Dialog Semiconductor display-based keypad IC selected by Samsung

Dialog Semiconductor has announced that the new Samsung Smartphone, the SCH-u750, will use Dialog’s DA8531 integrated circuit in a display based keypad configuration. Dialog has worked closely with Samsung to optimise the operation of the keypad display to ensure it does not consume any power when images are static – saving energy and extending the battery life of the phone.

The transparent keypad based on e-ink electronic paper display technology, automatically adapts to portrait or landscape mode, depending on the function required; key legends are displayed in portrait mode for phone dialing, and in landscape mode for sending emails, text or web browsing.

“This is our first design win at Samsung – a top tier mobile phone supplier and represents an important success for Dialog to be adding Samsung as a new customer”, said Dr Jalal Bagherli, CEO of Dialog Semiconductor. “Smartphones are the current growth sector for the cellular market and has been a focus for Dialog.”

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