“Kazu brings more than three decades of semiconductor business leadership to Cypress with extensive experience shaping and implementing strategies, and selling a broad range of products from system-on-chip solutions to SRAMs,” said Ben Lee, Cypress Senior Vice President of Worldwide Sales. “I’m confident that his combination of Japan market knowledge and U.S. experience will help Cypress to build upon an already expanding Japan business and to position us for growth over the long haul.”
“I am excited to head up the Cypress strategic account initiative in Japan,” Yamada said. “I am eager to capitalize on a variety of opportunities, particularly with PSoC programmable system-on-chip products, next-generation TrueTouch® Gen4 touchscreen controllers, and the broad portfolio of SRAM and USB products – including Cypress’s recently announced superspeed USB 3.0 solutions. As an observer of Cypress for many years, selling to some of the same markets, I can state with certainty that Cypress is better positioned for success in the Japan market than at any point in its history.”