Analysis
CUI Gives Back through Manufacturing Rep Organizations
In an industry first, CUI Inc has initiated a program designed to give back to the local communities where their manufacturing rep organizations reside. A percentage of total revenue generated by CUI’s rep network is set aside and donated to each firm on an annual basis as a charitable commission intended to be passed along to the charities of their choosing. To date the program has given over $60,000 to a variety of charities across the US including children-focused efforts, a 9/11 fund, a fallen solider fund, and a Gulf clean-up fund.
ThisCUI began this program because they greatly value giving back to their local community, and felt it was important to extend their charitable giving to the regions where their rep partners do business. ”Our rep organizations are a direct extension of CUI and it is important to us that they not only represent our products, but represent the core values of CUI as well,” affirmed CUI’s VP of Worldwide Sales, Mark Adams.