Analysis

Avnet Abacus extends PUI Audio deal to Europe

8th February 2017
Mick Elliott

Avnet Abacus has been appointed European distribution partner by PUI Audio, one of North America’s largest providers of broadcast audio components. The deal extends the existing agreement between PUI and Avnet in the Americas.The distributor will provide design support to customers throughout Europe on PUI Audio’s range of acoustic audio devices, including the vendor’s new Audio Sound eXciters, Slim-Line Micro Speakers and forthcoming Piezoelectric MEMS Microphones.

“PUI’s audio products undergo rigorous testing throughout manufacture, and customers are assured of the very highest standards of quality control across the range,” commented Alan Jermyn, vice president of marketing for Avnet Abacus. “This partnership, founded on quality and service, is a key advantage for customers in Europe, with our product specialists located close by to offer design support for a range of sound requirements using PUI’s innovative audio components.”

PUI Audio’s new line of Sound eXciters transforms nearly any object into an audio generating device. Instead of relying on a diaphragm attached to the voice coil to generate sound, eXciters are designed to couple the voice coil directly to the inside surface of an object, transforming that object’s outer surface into an invisible, protected speaker.

PUI Audio will also soon offer Piezoelectric MEMS Microphones. Instead of following the design of traditional capacitive MEMS microphones, trapping air between layers, PUI Audio’s piezoelectric MEMS diaphragm travels freely with sound making for improved fidelity and noise-rejection.

“Our experience with Avnet in the Americas has delivered excellent results, and we have every confidence in repeating this success in Europe by bringing Avnet Abacus on board as a European distribution partner,” said Brian Coleman, global distribution manager at PUI. “Along with product innovation, our family business is built on superior customer service and quality. Avnet Abacus will be a great asset in ensuring that these values are met with efficiency and reliability, and with strong technical know-how, to support and help grow our customer base in Europe.”  

Sounds good: l to r; Hagen Götze - Director, Supplier and Product Management, Avnet Abacus; Alan Jermyn – VP Marketing, Avnet Abacus; Juliette Whithair – Product Manager, Avnet Abacus; Brian Coleman - Global Distribution Manager, PUI; Mike Van Den Broek - Applications Engineer, PUI.

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