Analysis

Artificial intelligence used to predict customers' next cars

18th April 2019
Lanna Cooper

Carbase has unveiled an innovative use of Artificial Intelligence (AI) technology at its Bristol showroom - an interactive robot that can predict a customer’s next car. After months of development with technology partner Cognitive Services, the South West used car dealership has introduced Rob-Bot, which uses facial recognition and data analytics to give customers a list of makes and models it calculates will be exactly what they’re looking for in a new used vehicle. 

Customers simply stand in front of Rob-Bot to receive a rundown of vehicle recommendations.

Originally built for the Carbase Facebook Messenger app, Rob-Bot has been able to assist the company’s contact centre with volumes of customer enquiries. He is able to answer simple questions and provide multiple choice options. In its new guise, Rob-Bot is a fun robot character designed to entertain customers and help them narrow down their options as they shop for a new vehicle.

Carbase’s Head of Marketing and Digital, Alex Jones said: “We believe buying a used car should be an exciting and enjoyable experience, which is why we’ve added Rob-Bot to our expert team. Our top priority is to help customers with their search to find their next car, and to have fun whilst doing so. The Rob-Bot provides just this.”

“Rob-Bot is part of Carbase’s commitment to enhancing the customer experience; intelligent technology is a big part of that.  We are constantly working on ways to develop our website to make searching for a car easier, simpler and faster for the user.”

Rob-Bot has received positive praise from customers who have already trialled this new piece of technology at the Bristol showroom on Netham Road.

One customer said: “Very impressed with the process and end result. I'm looking to buy an Audi and it was one of my top 10 results.”

Another described it as “interactive, innovative and accurate.”

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