Commenting on Anglia’s appointment, Terry Andrews, Ramtron’s European Sales Director said, “We needed a distributor that can deliver strong technical support, backed by a substantial inventory holding, to UK customers. Anglia is large enough to invest in the resources needed to do this, but small enough that a specialist product line like ours gets the mind-share it deserves. There is also a very good fit between the Anglia customer base and our target markets, and they have the feet on the street to ensure we achieve effective coverage of these markets.”
Anglia’s CEO, Steve Rawlins, added, “Our new franchise activity is driven by what customers tell us they need. Ramtron has high-performance niche products that are complementary to our microcontrollers from STMicroelectronics and Microchip but, like the micros, they need strong technical support to get designed in – these are no commodities.”