Analysis

Anders Electronics gets new Head of International Sales

28th August 2007
ES Admin
Anders Electronics, the specialist supplier and designer of display solutions, has appointed Duncan Pennington to head up the company’s international sales. Based at Anders’ Headquarters in London, Duncan will be responsible for leading Anders’ international sales activities to ensure they closely match the evolving needs of customers at a local level.
Duncan has an impressive track record spanning over 20 years in international sales and account management of Tier 1 OEMs, including experience of working and living in different European countries. Prior to joining Anders, he was with NXP Semiconductors as a Global Key Account Manager.

Duncan commenced his career in the electronics industry with Mullard, where he was employed as an application engineer. In 1989, he joined Philips Electronics as a product sales manager.

Duncan then spent 20 years with the company holding various sales and account management positions, including a four-year period starting in 1996 in Dreux, France, as customer service manager, displays. Duncan then moved to Prague, where he was European Key Account Manager, responsible for sales of displays into Central and Eastern Europe , where he remained for another four years, before promotion to Global Key Account Manager, NXP Semiconductors.

Commenting on the appointment, Rob Anders, CEO of Anders Electronics says: “Anders Electronics wants to help people interact better with technology through focusing on display solutions. The strengthening of our international infrastructure to support the global sales of solutions rather than simply products will help us to achieve this goal. We are thrilled that Duncan has joined our management team. His in-depth knowledge and understanding of both European and Far Eastern business cultures will unify all our sales activities into one strong, and highly coordinated international team.”

Duncan graduated from the University of Kent in 1983, with a BSc (Hons) in Electronics.

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