Analysis

Ametherm appoints Director of Sales

4th March 2014
Nat Bowers
0

Bringing more than 20 years of experience in the electronics industry, Ametherm has appointed Renee Fletcher as its director of sales. In this role, she will have responsibility for developing short- and long-term strategies to drive sales as the company rapidly expands to meet the needs of the power market.

Fletcher began her career as an inside sales rep with RTI Electronics, and nine years later she joined its management team as the company's national sales manager. In this role, Fletcher was key in developing sales strategies that led the company to its first $10m (USD) year. She comes to Ametherm from API Technologies, where as product manager she was instrumental in ensuring profit growth and product line expansion for the company.

Eric Rauch, President and CEO, Ametherm, commented: "As a sales veteran in the electronics industry, Renee offers a tremendous amount of market knowledge and a proven ability to drive profit growth. Furthermore, she is experienced with RTI Electronics' former SURGE-GARD line of inrush current limiters, which we acquired in October of last year. Renee is a fantastic addition to the Ametherm team, and we are excited to have her guiding our sales efforts as we move forward."

Fletcher holds a bachelor's degree in business administration from the University of Laverne. She is based at Ametherm headquarters in Carson City and reports to Rauch.

"It's an exciting time to be joining Ametherm, as the company has made a push to expand its presence in a number of key markets with the acquisition of the SURGE-GARD line and the addition of several distributors," said Fletcher. "I'm looking forward to working closely with the company's sales reps to build on this momentum and provide reliable inrush protection for our growing customer base."

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