With over 25 years experience spanning the commercial wireless and US defence industry, including almost a decade in developing innovative embedded antennae technology for SMART meters, Norm will be responsible for operations, sales, marketing and engineering at Alpha Micro Wireless. Together with his team, Norm will be focusing his attention on the M2M market – in particular SMART meter manufacturers and Advanced Metering Infrastructure (AMI) integrators responsible for systems that; measure, collect and analyse energy usage. Developers and integrators of Home Area Networks (HAN) will also be a key focus, as will the telematics and military/UAV sectors.
Commenting on his appointment and the formation of the new company Norm Smith said, “I am delighted that developers of wireless applications now have a single, synergistic, point-of-contact for seamless RF integration of wireless communications modules and embedded antenna technology”. Asked about customer benefits he stated, “I fully expect RF Savvy’s and Alpha Micro’s customers to benefit from our RF savvy integration services, which the new company will continue to offer as our trade-marked service, to help them improve RF system/product performance and to fast-track time-to-market for their products. It’s a ‘win-win-win’ situation and one that simply side-steps the notorious time delays and issues associated with engaging multiple vendors and multiple sales channels that often result in dis-jointed product offerings – leaving customers frustrated.”
Concluding Christos Papakyriacou, Managing Director, Alpha Micro, said, “We are delighted to welcome Norm Smith to the Alpha Micro Wireless management team. He has an excellent track record in developing strategic business opportunities in wireless, M2M, SMART metering and the US defence markets and brings a wealth of RF engineering and technical aptitude along with substantial channel and marketing experience to the company. He has a unique combination of sales and technical skills rarely found in one individual. As a result I’m confident he will do a great job launching our new Alpha Micro Wireless brand in North America and in developing our sales channels and partner alliance strategy which is great news for our customers and supply-chain partners.”