Enhancing identity verification for remote medical diagnostics
Certific announced a partnership with Veriff, a global identity verification provider. The partnership will enhance and streamline Certific’s remote medical diagnostics capabilities and support the company’s global expansion – Veriff can verify thousands of different identity documents from more than 190 different countries and in over 45 languages.
The partnership follows Certific’s announcement that it has raised €7.4m of investment, led by European investment platform Plural, to advance remote medical diagnostics, support product expansion and entry into new markets.
Veriff’s streamlined, AI-powered identity verification technology will provide Certific customers with a simpler and faster process, mitigating fraud risks and building trust within remote medical procedures – diagnostics, patient monitoring and treatment.
There is a growing need for patients to digitally validate their identities as demand rises around the globe for digital health services, such as remote diagnostics, patient monitoring and treatment. This ensures they are linked to the correct medical history, their privacy is protected, and medical providers can avoid instances of malpractice and fraud. Cases of medical identity theft reported to the US Federal Trade Commission (FTC) rose from approximately 6,800 in 2017 to nearly 43,000 in 2021, a trend being replicated globally.
Liis Narusk, CEO of Certific, commented: “Demand for remote medical services is rising and Veriff’s technology will enable us to expand globally and securely, reducing the risk of identity fraud and malpractice on a grand scale. It will make the identity verification process quicker and more convenient for our customers and protect the data and integrity of the platform.”
“The COVID-19 crisis forced companies to go digital overnight to remain competitive. As a result, the demand for secure, remote identity verification has continued to grow globally across industries, including health services,” said Kaarel Kotkas, Founder and CEO. “Veriff’s identity verification solution, combined with Certific’s remote medical testing platform, enables users to more securely and effectively access their personal medical records, prescriptions or telehealth services through advanced biometric identity verification technology, helping to drastically reduce risk in digital health processes.”
Certific enables healthcare professionals to focus on quality service by empowering patients with chronic conditions to perform regular screening remotely, improving the cost and efficiency of clinical trials, and offering a convenient, secure service for a range of at-home diagnostics for faster treatment.
Certific recently expanded its Test to Treat services to include Sexually Transmitted Infections (STI) and Urinary Tract Infections (UTI), enabling healthcare providers to undertake remote medical testing at scale and helping consumers to get speedy access to treatment. As part of its commitment to 24/7 medical testing, Certific is also now working with Zapp, the on-demand delivery app, to bring its medical diagnostics products directly to the patient 24 hours a day.