Automotive

Luxury sports car manufacturer to use Smart Eye's DMS

5th December 2022
Beth Floyd

Smart Eye, a developer of DMS technology to the automotive industry, has received a new order for its AIS product – a complete hardware and software Driver Monitoring System for small-volume car manufacturers, commercial vehicles and the automotive aftermarket.

The new customer, a European luxury sports car manufacturer, is sourcing Smart Eye’s technology for the first time.

AIS uses Smart Eye’s proven, automotive-grade Driver Monitoring System software which has already been implemented in more than 1,000,000 cars on the road. Combined with Smart Eye’s proprietary new hardware, AIS provides an end-to-end driver monitoring system that is designed to detect driver impairment. Built with AI-based algorithms, the system improves overall road safety by detecting early signs of driver drowsiness or distraction. 

The new car model to include Smart Eye’s AIS system is estimated to go into production in mid 2024. The estimated revenue for the order is SEK 40 million, based on product life cycle volume projections. The potential value from additional design wins with the same OEM is SEK 70 million.

”This new design win is a major breakthrough for our AIS business,” said Martin Krantz, CEO and Founder of Smart Eye. “To have our Driver Monitoring System technology be sourced by small-volume OEMs is a testament to the quality and credibility of our new product line. As DMS becomes a mandatory safety feature in many vehicles around the world, we can expect many more orders of this category.” 

Smart Eye has now received a total of 103 design wins from 16 OEMs. The combined estimated lifetime value from current design wins is now larger than SEK 2,585 million. Estimated value over the product lifecycle from possible additional design wins with the car manufacturers on existing platforms is now SEK 4,525 million. 

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