EVBox launches new creative campaign
Electric mobility has crossed the globally accepted point for the adoption of a mainstream technology.
To celebrate this milestone, EVBox, a pioneer in EV charging solutions, introduces a new brand film. The video showcases this shift and the beginnings of a world where electric mobility is quickly becoming the new normal.
According to the International Energy Agency electric vehicle sales are predicted to reach 18% globally. This means that, one in six new car buyers now choose to buy an electric vehicle. As a result, 2023 will be the year that electric mobility reaches the global tipping point for the mass adoption of a new technology.
To celebrate this milestone, EVBox, a supplier of EV charging infrastructure, has launched its latest campaign: ‘Charging the future.’ The campaign aims to show that a new phase in the mobility transition has begun: The era of mass electric mobility.
In this new era, EVs are no longer only being purchased by the risk-taking, early technology adopters. EVs have become an option for a wider audience for the first time. The campaign aims to introduce the market to this next generation of EV drivers and challenge some common assumptions that people have about electric mobility.
Welcome to the era of mass EV adoption
The film addresses the following themes:
- Who are the next generation of EV drivers?
Rather than visualising a sterile and futuristic vision of the world, EVBox chose to show the human side of electric mobility adoption, which is often overlooked by the industry. By celebrating these new drivers, EVBox wanted to open the eyes of the industry to the challenges and opportunities they will bring.
- The stereotypical future the industry puts forward is often far too perfect
Rather than visualising a sterile and futuristic – one could call it “far too perfect” – vision of the world, EVBox chose to show the human side of electric mobility, which is often overlooked by the industry.
- It's always a breeze driving electric
Just like the smell of gasoline on one’s hands after filling up an ICE vehicle or the taste of a less than perfect coffee at a truck stop, driving electric also has inherent challenges. The biggest one in most drivers' minds is charging times. In this campaign, EVBox wanted to show that these charging moments could simply become an accepted part of everyday life. That they can be mundane or worse, tedious, but also magical.
- Challenging general assumptions about electric vehicles
EVs can perform as well as, and sometimes outperform, ICE vehicles. Yet, far too many people still believe that EVs have limitations compared to ICE vehicles. For example, that they can't go through a car wash or go off-road. By showing these scenes, the company aims to educate on these misconceptions.
“Our new brand film captures the emotion, innovation, and passion behind our mission. It symbolizes our essence—a blend of sustainable technology and customer-centric innovation. It's a tribute to all who embrace change and those who are building a sustainable future. EVBox is proud to lead the way and this film is our invitation to everyone to be part of the new era of electric mobility,” comments Beltran Dobao, VP of Marketing.
"As the first campaign that EVBox has launched since we rebranded in April this year, it's exciting to see how far we've come as a brand. This film shows that we are living our new brand characteristics and bringing our new strategic narrative to life. I'm extremely proud of the result," said Julie Davy-Adjei, Director of Brand and Customer Communications.
The film, produced by Revolver Amsterdam, aims to introduce the market to this next generation of EV drivers and challenge some common assumptions that people have about electric mobility.