Jankel refreshes their brand and launches a new website
Jankel has refreshed their brand and at the same time, launched a new website. The company was founded in 1955 by Robert Jankel and remains family owned. Today, Jankel is a global group of companies comprising of the UK Head Office company, Jankel Tactical Systems in US and a partnership, Jordan Light Vehicle Manufacturing (JLVM), based in Jordan.
The Jankel brand refresh strengthens its existing position, brought to life in their new strapline: Driving Mission Success. This comes at the end of a strategic review that brought to the fore some key elements of the overall company ethos and brand values. Amongst the key findings of that process are: 'People' are at the heart of everything Jankel does, customers, staff, suppliers and partners. 'Mission Success'; which for Jankel is described as: giving customers not just what they want, but what they really need. 'Innovative adaptability'; Jankel’s approach to mission success challenges assumptions, suggests alternative options, channels inspiration and adapts existing technologies.
Finally, 'engineering pedigree'; Jankel is driven by the same passion for engineering that Robert Jankel had when he first founded the business.
The new website can be viewed here. Online, you will find all of the brand elements reflected in the feel and in the content of the new site, with easy access to the full range of products and services, as well as Jankel’s history and news.
As a backdrop to this announcement, Jankel has been enjoying a period of considerable and successful growth in recent years, globally. Major contracts have included the Belgium RRV and LTTV vehicle programmes and Jankel’s ongoing survivability systems, including seats, are seen in use across the industry. Multiple contracts for Civilian Armoured Vehicles (CAVs) have been won as well as other discrete and bespoke orders being received for overall survivability solutions, constantly 'driving mission success'.
Andrew Jankel, Chairman of Jankel Group said: “As we begin to emerge from lockdown, we’re exceedingly proud that our family - which includes all our staff, our customers and our other stakeholders - works together with creativity and focus to deliver high quality products that last the distance. Our updated strapline captures this perfectly and will see us and our customers into the future.”
He added: “Please do visit our new website that provides an excellent insight into all aspects of our companies, our products, our services and our news. Stay safe!”