ADD semiconductor opens US office, appoints general manager Americas

19th April 2011
Posted By : ES Admin
ADD semiconductor opens US office, appoints general manager Americas
ADD semiconductor, the high-performance powerline communication (PLC) IC company for smart metering, lighting and home/building automation applications, today announced the opening of its first US office. The Orlando, Florida, based facility will be headed up by Eddie Luaces who joins the company as general manager Americas.
In his new role Eddie will be responsible for ADD's business activities in North, Central and South America, as well as the Caribbean Basin. He will report to Jesus Teijeiro, worldwide VP sales, for ADD.

With our PLC modem products for smart grid gaining momentum and providing continued growth we see the Americas as a domain of major importance to the company's global development strategy. The new office will enable us to offer an enhanced level of local service and support which will be welcomed by ADD's customers in the region, stated Guillaume d'Eyssautier, CEO, ADD.

Eddie Luaces possesses such a wealth of knowledge and experience in product design, sales, and marketing and is the ideal candidate to oversee ADD's presence in North America and surrounding regions. Having Eddie on-board in this market will not only help us to serve our existing customers and partners better, but will also help us to strengthen and intensify our position in this very important region of the world, concluded d'Eyssautier.

Eddie brings a wealth of experience to the team from many years of working as a semiconductor product design and development engineer, combined with senior product design, sales and support knowledge from his experience at a highly-successful wireless communications start-up. He has a considerable track record in building strong teams and customer relationships that result in sustained business growth. Eddie joins ADD from the Motorola Solutions Wireless Broadband Group.

Eddie Luaces, General Manager, Americas, ADD, commented, I am very proud and excited to be joining ADD at such a vibrant time in the company's growth in this emerging market. In the near future, smart grid communication applications will play a vital role in improving the quality of life for all, and will be the cornerstone of our company's success. America is the land of innovators - innovators that are constantly hunting for solutions with better performance and lower cost from new and advanced technologies such as those from ADD.

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