The T-MMB mobile TV standard is in the running to be adopted throughout China, and there are plans to have this in place in time for the Beijing Olympics.
NuFront’s T-MMB mobile TV baseband chip employs Tensilica’s Xtensa(R) configurable processor. Tensilica’s Xtensa processor was very attractive for our next design because standard processor cores couldn’t give us the performance we needed, stated Hamilton Yong, COO, NuFront Software. The only way to get the performance was to optimize the processor, and Tensilica is the only company with the automated tools to make that customization much easier and ensure our success.
Tensilica also will showcase its processor cores at IIC-China, including its video DSP, Diamond Standard RISC CPUs and the popular HiFi 2 Audio Engine, the most popular commercial audio core on the market, designed into millions of cellular phones.
