Commitment and NPI stocking policy help drive sales
Explained John Sandy, Director of Supplier Marketing Europe, TTI, Inc. – Europe: “We have made a commitment to FCI that whenever they make a significant product introduction we will create a specific promotion designed to introduce those new components to the market. We always stock in depth, but unlike other companies, we stock new parts in depth too, not just established lines with a proven market acceptance. We also feature FCI’s new connectors in newsletters, flyers and on banner advertising, and as a result we have seen sales of product such as new members of FCI’s Minitek™ 2mm modular connector family or latest-generation terminal blocks increase take off very well. This has significantly helped our sales of FCI products pass the historic highs of 2008, growing at a rate of over 35% despite challenging market conditions. FCI is very good at what they do and they make it very easy to do business with them, and we thank them for this award.”
Added Ronald Velda (Director European Distribution Account Management, FCI Electronics): “ has shown great focus, enthusiasm and expertise in developing our business. We are delighted to award them for their outstanding performance.”
