It wants customers to be involved from the start, so its asking enthusiasts from around the globe to help name the eBike brand using www.eBikeBrandChallenge.com.
The challenge participant responsible for the selected eBike brand name will receive $10,000 and nine other participants responsible for runner-up submissions will each receive $1,000.
“As an avid cyclist and urban commuter, I know how great it feels to get where I’m going easily and to show up sweat-free,” said Hannah Parish, director of General Motors Urban Mobility Solutions. “We blended electrification engineering know-how, design talents and automotive-grade testing with great minds from the bike industry to create our eBikes. Now we want to expand our thinking beyond the company walls and hear from people who like to move and have rad ideas.”
Open now until Monday 26th November, consumers can visit www.eBikeBrandChallenge.com to submit their ideas.
Want in? Here’s what General Motors is looking for:
- Simple, smart and bold concepts capable of bringing the eBike brand to life
- Fun ideas capable of being understood around the world.
The winners will be announced in early 2019. Roll in with creative ideas and get all the details at www.eBikeBrandChallenge.com.
