In 2017, u‑blox celebrated its 20th anniversary. From a spin-off of the Swiss Federal Institute of Technology (ETH) in Zurich to a global company with 1,100 employees, the company grew at a supposedly dizzying speed, having to constantly reinvent itself to reach its current status as connectivity technology leader.
It was therefore time to rethink the u‑blox brand, make it fit better with a world that has greatly evolved, and be ready for the future.
“We had long and extensive exchanges with our customers, partners and employees, and came to the realisation that u‑blox needed a make-over. The brand no longer reflected the level of technological excellence and business performance that we’ve achieved over the years,” explained Thomas Seiler (pictured), CEO, u-blox. “However, despite the new image, we remain the same company, with the innovative, reliable, and restless spirit our customers have come to trust, and the same high quality product and service offering.”
The new u‑blox brand consists of a new positioning and tone of voice, as well as an original visual identity including a proprietary font. All elements are already implemented, from a more accessible website to revamped social media channels, business cards, and tradeshow booths.