“The concept of SAS’ next-gen lounges is to create a unique experience and an environment that meets the needs and wishes of our guests while traveling. The ability to impact or accentuate mood through ambience and physically energise people through light underlines our commitment to serve the needs of our travellers and make our lounges truly memorable,” explained Cilla Nordenberg, Concept & Development Manager at SAS Group.
SAS offers a total of 19 lounges at airports in the Nordic region, Europe and the US which are available for customers traveling in SAS Plus or SAS Business and to all EuroBonus Diamond or Gold Members.
When entering the experience lounge on the first floor, visitors are welcomed by two Philips Luminous Pattern walls artistically representing the twinkling night view of a city as a plane lands. Along with a wellness room and an innovation hub installed with Philips luminous textile panels, the spacious lounge contains three rooms that have been equipped with Philips Hue, enabling travellers to personalise the light settings to their own needs as if they were at home. Guests can set scenes for the optimum reading experience, to concentrate, or to help them relax and unwind before departure.
Another room contains a ‘Daylight Booster’ that imitates natural daylight with a bright white light from a surface three metres away. Natural daylight makes us feel alert and energised and strengthens our biorhythm. This helps travellers combat jetlag or prepare for meetings. The ‘Daylight Booster’ room provides a natural energy boost, quite similar to how light therapy combats Seasonal Affective Disorder or ‘winter blues’.
“Light plays an important role on how people actually feel. We wanted to create a positive and memorable experience in the new lounge. Our lighting concept aims to energise guests before they travel or offer them a space to relax and recharge,” said Astrid Simonsen Joos, Market Leader, Philips Lighting Nordics.
The Luminous Patterns wall and Luminous Textiles are controlled by the Philips Dynalite System, which enables precise control of the lighting and ambiance creation.
