This article originally appeared in the August’22 magazine issue of Electronic Specifier Design – see ES’s Magazine Archives for more featured publications.
Susan Roche was born and raised in Boston, Massachusetts. She first came to England as a teenager for a year at the University of East Anglia during her degree.
Susan now has 30 years of experience in UK manufacturing and industrial environments. Her first role at SolutionsPT was as a Business Unit Manager of the AVEVA UK & Ireland division, formerly Wonderware UK & Ireland. She was promoted to general manager back in 2016, assuming full responsibility for all SolutionsPT operations.
Prior to joining SolutionsPT, Susan worked with global suppliers and manufacturers of high-tech products for the education market. This experience gave her an insight into the challenges faced by manufacturers and also the barriers to introducing digital technology to a new market. She also saw first hand many of the blockers that exist when it comes to education and STEM topics, particularly around encouraging the next generation of women to join the technical workforce.
Electronic Specifier’s Paige West spoke to Susan about her career, her experience as a woman in this field and her insight into the barriers surrounding STEM education.
Why did you decide to pursue a career in this field?
I actually fell into technology and engineering by accident, and I will admit I wasn’t overly into the subject as a child! But I do come from a long line of engineers and only later in life have I come to fully appreciate the immense importance of the industrial sector to society – something that should really be instilled in all young people from an early age. Many of my school friends in the US went on to study STEM subjects as it seemed an exciting career path for women but relatively few of them are still working in the industry, which I think is a sad thing.
What has been your experience as a woman in this field?
I have been very lucky to work in environments that separate themselves from outdated gender roles and have embraced and encouraged diversity and have been willing to invest in my development and future – but I understand that this isn’t the common experience for women in STEM.
I would not be where I am today if my past employers had not supported my MBA education or taken a chance on someone who did not have engineering or technical qualifications. In fact, many of our best technical experts – of any gender – at SolutionsPT have not had a formal background in technology or engineering. We have trained and developed them to create the expertise that we need.
Women that have an interest in STEM topics really just need to be given that chance and to have organisations believe in them.
Could you name a few challenges (or obstacles) you think women in this field face?
The societal pressures surrounding women in STEM topics is a major obstacle that must be addressed at all levels. While we have come far as a society in breaking down gender barriers, there are still archaic ideas that exist and can easily influence career decisions. It’s hard when you are the only woman in the room, or you don’t see role models that you identify with, either in the company you’re working in or in the wider media.
There is also a problem in our industry that many organisations and roles are simply not family friendly and insist on a high stress, long hour culture. This needs to change as it is simply not healthy or sustainable for any length of time for either men or women. I think we are starting to see that change, especially with the increase of flexible working brought on by the pandemic.
Why do you feel that there are so few women in this field?
I think it takes time and a lot of determination to redress an imbalance so deeply ingrained in society, but I do think it is possible. We need role models! We need an education pathway that girls and boys both find appealing – since the issue is not only one of balance but of numbers. We need that to be flexible, so kids aren’t forced down an education path too soon in their lives.
Engineering, at least here in the UK, also needs to be seen as the highly skilled, well-paid profession that it is.
I believe things are starting to change but for many years our brightest and best have been encouraged to become doctors, lawyers, or investment bankers, not engineers. I have the great pleasure of seeing and experiencing first hand many of the fantastic engineering companies in the UK at work and meeting the inspiring men and women who maintain the fine British heritage in our field. I can assure any readers that UK engineering is full of potential, and full of interesting and fulfilling careers and opportunities for men and women. In fact, I think the digital era offers immense promise to the UK and I’m really proud to lead a company dedicated to its success, and one which exemplifies what is possible when we invest in human, machine, and digital capital.
I understand that SolutionsPT is supporting primary schools in Manchester to increase awareness of engineering among teachers and their pupils. Are you involved in this project, and if so, how? Also, why do you feel this project is so important?
Primary Engineer is a very important partner organisation for us as it works closely with educators and organisations to inspire the next generation of the industrial workforce.
I am particularly keen to champion class opportunities and do my bit to encourage girls to consider an engineering career, and, perhaps more importantly, demonstrate to boys from a young age that women can play a part in the sector.
We need to find ways to not only get women and young girls excited by STEM but to get them to stick with it throughout their education and careers.
At a young age, the interest in STEM topics is perfectly level between boys and girls. It’s only later in life that it becomes a more maledominated area. What must change is how women are supported from school into the workforce, and how we communicate what a fulfilling and rewarding career path STEM subjects open up. We need to help young people to overcome the societal pressures that so many women in technology have faced, and not lose their interest in engineering, in making things, fixing things, improving things, and bringing their ideas, backgrounds and viewpoints into our field.At a young age, the interest in STEM topics is perfectly level between boys and girls. It’s only later in life that it becomes a more maledominated area. What must change is how women are supported from school into the workforce, and how we communicate what a fulfilling and rewarding career path STEM subjects open up. We need to help young people to overcome the societal pressures that so many women in technology have faced, and not lose their interest in engineering, in making things, fixing things, improving things, and bringing their ideas, backgrounds and viewpoints into our field.
We need these young people to join our profession more than ever: the skills gap is becoming an even greater issue as expert employees are reaching retirement age and taking their expertise with them.
What would be your advice for women and young girls considering a career in this field?
Give it a go – and if you don’t like it at first, change your organisation, not your career ambitions.
You don’t have to start out as a massive tech enthusiast, that can come later. Don’t be influenced by outdated thinking and if you can’t find that role model to relate to, work at becoming that role model so you can be looked up to by future generations.
As more of our world is dictated and formed by technology, it is important that we have a diverse mix of people creating and inputting into that technology. Otherwise we will wake up one day in a world that has not really been made or designed for us all, just the select few.
The Women in Tech column
Like (CEO) mother, like (CEO) daughter…
AND Technology’s CEO, Nicola Thorn, shared her experience of growing her consultancy which focuses on product development in the IoT. Nicola was joined by her mother Valerie Lynch, who is the founder of AND Technology. Diverging from traditional companies that use the patriarchal suffix ‘& Sons’, Beatrice O’Flaherty offers a refreshing account of this female-led...
Growth of women in the field of technology
The digitalisation of workspaces is prompting more women to join tech companies. In addition, the growing demand for pursuing STEM courses in developing countries has generated a plethora of opportunities for women at tech companies. Aditi Basu, Marketing Head at Future Market Insights, discusses the rising dominance of women in tech roles.
A rising star within the field of technology
Tulika Agarwal, Assistant Manager at KPMG, recently won the Rising Star Award at the everywoman in Technology Awards. Electronic Specifier’s Paige West spoke to Tulika about her career and the work she is doing to encourage young girls into the industry.
An alley-oop for women in tech!
Sue Harnett, a former professional basketball player, is the Founder, President, and Board Chair of Rewriting the Code – an organisation striving to support and empower college, graduate, and early career women in tech, through intersectional communities, mentorship, industry experience and educational resources.
Questioning ‘common knowledge’: the gender gap
It is considered common knowledge that there are many more male engineers than there are female members of the industry. As Electronic Specifier’s Sam Holland considers, the points that are less understood, however, are how the ratios of female-to-male employees fare in other STEM-friendly industries – and the reasons why engineering has one of the widest...
Encouraging the next generation of women to join the technical workforce
Susan Roche was born and raised in Boston, Massachusetts. She first came to England as a teenager for a year at the University of East Anglia during her degree. Needless to say, she loved it and after going back to the US to complete her degree, she came back to the UK to start her...
Women thriving, on and off the pitch
The UEFA Women’s Euro 2022 marked an incredible milestone. March 2022 saw the largest attendance ever for a women’s football match, with a record crowd of 91,533 in Barcelona. The final at Wembley sold out three months before the tournament even kicked off.
Transport for a Lifetime of career progression
Charul Gupta is the Senior Product Manager at Transport for London (TfL). She has won two awards, taught English and Maths to underprivileged children, built two robots, and is raising a family.
A woman’s superpower is to be seen and heard
Glenda Roberts, Global Projects and Marketing Director at Trifast Plc, is a woman with her finger on the pulse and her eyes on the future.
Growing support for women in tech
The word STEM is a symbolic one. It resonates with people for many different reasons. It is a banner for progression, forward thinking, fast paced innovations, and even faster innovators. Electronic Specifier's Sheryl Miles further discusses.
Technology allows us the time to be human
When working in a fast-growing company, there needs to be clear direction and structure. It’s not about dictatorship, but a network of equals, a conglomeration of adults. Technology is an enabler that affords users the time to focus on what’s important to their business – and that’s the people.
Believe in yourself, and anything is possible
It was whilst interning as an assistant teacher in a STEM school that Mengmeng Shi, AI Customer Solutions Architect at GrAI Matter Labs, first realised how accessible programming and robotics were to everyone. It was a realisation that changed the trajectory of her career.
Be the change you want to see
Suzy Dean, CEO and Founder of Addin365, and winner of the 2022 everywoman Athena award, has vision and ambition, as well as the drive and determination to be the best provider of internal communications technology.
Tipping the scales of inequality in engineering
Head of Engineering Change at XP Power, Sarah Mlundira, had always been academically inclined. Her passion for science and engineering was a prevalent force as she was growing up. However, at a time when she should have been applying to universities, Sarah was plagued by doubts on what she should study, and her place in...
The mother figure of engineering
Shi Marcos is a product engineer at onsemi, an intelligent power and image sensing technology company, where she has worked for the past 15 years – spending her first seven years in the Philippines before transitioning over to the US.
Building bridges to diversity
Molly Bakewell Chamberlin is a B2B strategic growth marketing, PR, and business development professional, and a subject matter authority in sensors and electronics. She is the Founder and President of Embassy Global, LLC, a 100% woman-owned consultancy, and a long-time advocate for small businesses, women in tech, and diversity, equality, and inclusion (DEI).
Engineering the future for generations to come
The engineering industry is undergoing a transformative shift toward diversity and equality, and inspiring from the front is Dragica Kostic-Perovic, Chief Engineer of Automotive at Ricardo, a global engineering company.
Fincrime prevention needs women to thrive!
Last year, fraudsters across the UK stole over £1.2 billion through authorised and unauthorised fraud.
Empowering girls in tech
Bolor-Erdene Battsengel is a Research Fellow at the University of Oxford, she was the youngest and first female to hold the position of chairwoman of the Government of Mongolia’s Communication and Information Technology Authority, and she is helping young girls in tech to shine.
21st-century women shaping the future of STEM
Women have been shaping the STEM landscape for centuries, and for centuries their contributions have been often overlooked. A trend that, unsettlingly, seems to still be evident even in the 21st-century.
What’s one thing you’d like to see change in engineering for women in 2024?
Electronic Specifier’s Sheryl Miles reached out to women engineers, asking them to envision the year ahead and inviting them to share their perspectives on what they’d like to see change in engineering for women in 2024.
Celebrating pioneers: the women who shaped our world
This article originally appeared in the March'24 magazine issue of Electronic Specifier Design – see ES's Magazine Archives for more featured publications. A blue plaque is steeped in history – starting in the late 1800s, the scheme is now run by the English Heritage, and is a symbol of how history has shaped progress.
everywoman and Bupa: championing Women in Tech
everywoman and Bupa have unveiled a report titled: ‘The Wellbeing/Advancement Equation: Solving for a Gender-Balanced Workplace,’ which spotlights the fundamental challenges and opportunities for women in technology.