Massimo Cecchetti, who was previously marketing Infiniscale in Italy, has been appointed as the Sales representative in charge of the expanded territory. Cecchetti has over 20 years experience in the EDA and Semiconductor industry. He was previously involved in non-volatile memory (NVM) technology development at STMicroelectronics, and served as Country Manager for Italy at Avanti, Southern Europe Sales Director at Monterey Design Systems and Worldwide Account Manager for Credence Corporation. Currently, Cecchetti is promoting innovative EDA companies with breakthrough technology across Europe.
“Massimo’s extensive experience and comprehensive knowledge of local European markets will provide Infiniscale with a dedicated sales presence in an area where we foresee great success going forwards with our latest flagship product Lysis™ said François HEDE, Sales and Marketing Director of Infiniscale. “Massimo’s actions in Central and Southern Europe are already effectively complementing IVIS one’s in Japan”
“Infiniscale’s Model-based Yield and Performance optimization tool suite provides a unique solution to one of the most challenging problems of today’s Analog and Mixed-Signal Design: find the best tradeoff between Yield and Performance in the fastest turnaround time.” added Massimo Cecchetti. “With LYSIS™, finally, the DFY (Design For Yield) becomes a reality for all the Analog, Mixed-Signal and MEMS designers.”