It is the second season that Yuasa has supported the team as one of the principal sponsors and racing fans have already seen increased Yuasa branding on the car when the new livery was revealed at Silverstone in March and during the first races at Brands Hatch on April 3/4.
Andrew Taylor, Yuasa Battery Sales (UK) Ltd’s Managing Director, commented: “Our 2010 sponsorship of Honda Racing proved a great success in raising the profile of the Yuasa brand and we are very pleased to be increasing our commitment to the team in 2011. We look forward to Honda Racing’s continuing success in the competition as they pursue a full house of three championship trophies this year after 2010’s victories in team and manufacturers titles.”
Sarah Mayo, Partnerships Manager, Honda (UK), commented: “As one of our main sponsors, the support provided by Yuasa this year is invaluable. Yuasa and Honda have a long history together in both automotive and motorcycle batteries with Yuasa’s high quality battery products being used in many Honda vehicles making this partnership a perfect fit.”