Does AR offer better opportunities than VR?

15th December 2017
Source: GlobalData
Posted By : Alice Matthews
Does AR offer better opportunities than VR?

According to data and analytics company GlobalData, VR often makes the headlines as a game changer in technology, but is actually a niche brand of technology with very limited applications for the wider business community. Josh Hewer, Technology Analyst at GlobalData commented: “VR is the total emersion within a virtual space that can often be sold as a form of escapism. However, the future will not be about escaping reality, but rather augmenting the existing space within the digital world.

“Unlike VR, augmented reality (AR) does not retreat into a purely digitally-created world – instead it overlaps the real world with data and images visible through actual human sight," he said.

The technology’s role outside of consumer devices will encompass more dynamic tasks such as proof of concepts for architects, and enhanced awareness for drone operators. Another example would be the potential to offer operational teams visual displays of unit history – rather than storing massive amounts of paperwork on computers.

Hewer continued: “AR could be the game changer for businesses. It is impossible to sell a digital space completely removed from reality of the workplace. AR has a tangible benefit versus the more abstract concept of VR, offering companies a more pragmatic digital solution.”

The markets have reflected the success of fusing traditional operations with smart capabilities, also known as the IoT. GlobalData’s annual survey of over 1,000 IoT project managers showed that 80% of these deployments are bought exclusively by technology-focused consumers or IT specialists.

Hewer concluded: “In 2016 Pokémon Go dominated headlines in specialist and mainstream press. Downloaded over 650 million times, it is the poster child of AR. It will be the companies able to replicate Pokemon’s success that will succeed in the race to combine the virtual world with the one we are used to.”


You must be logged in to comment

Write a comment

No comments




Sign up to view our publications

Sign up

Sign up to view our downloads

Sign up

Sensor+Test 2019
25th June 2019
Germany Nürnberg Messe
DSEI 2019
10th September 2019
United Kingdom EXCEL, London
European Microwave Week 2019
29th September 2019
France Porte De Versailles Paris
Engineering Design Show 2019
16th October 2019
United Kingdom Ricoh Arena, Coventry
ELIV 2019
16th October 2019
Germany Bonn World Conference Center