Expected to break $3.5bn by 2019, the personal tracking market is experiencing significant growth. From health and fitness monitors to pet trackers, wearables are very much the ‘in’ thing. Santa Barbara-based TrackR is a startup which leverages technology to revolutionise how consumers keep track of their everyday items such as their keys and phone.
TrackR has announced that it has secured $50m in series B funding from major investors including Amazon, Revolution Growth’s Steve Murray (an early investor in Zipcar and Runkeeper) and Brad Feld at Foundry Group (an early investor in Fitbit and Uber).
CEO and co-founder of TrackR Chris Herbert, who dreamt up the idea when he lost his keys and nearly his car to the Pacific Ocean, said: “With growing community features such as TrackR’s Crowd Locate network, which helps find over two million lost items every day, finding lost keys and other personal items has never been easier. With this round of funding we are excited to continue developing our offerings and maintain our leadership position in the intelligent personal item tracking space.”
The capital the company has received will aid the creation of reliable solutions to quickly find lost items while growing its global community of users. Prior to its Series B, TrackR has raised over $10m from Foundry Group, Resolute Ventures, IncWell Capital, Orange Fab, Amazon Alexa Fund and prominent angel investors.
“At TrackR, our goal is to leverage technology to remember where items are located,” said Herbert. “With growing community features such as the TrackR Crowd Locate network, which helps discover over two million lost items every day, finding lost keys and other personal items have never been easier. With this round of funding, we will redefine personal organisation by ensuring nothing is ever lost for millions of consumers while continuing to maintain our leadership position in the intelligent tracking space.”
The Series B funding announcement follows the launch of the TrackR pixel item tracker that helps consumers keep track of important items using sound and light, as well TrackR’s ever-growing partner platform with more than 30 companies. The announcement also accompanies growing integrations with Alexa, the cloud-based voice service behind the Amazon Echo speaker, that allows customers to locate a misplaced phone by simply saying, “Alexa, ask TrackR to find my phone.”
“The Alexa Fund is excited to continue our support of TrackR through this follow-on investment, which will help build on their vision for the intersection of their item tracking system and Alexa,” said Paul Bernard, Director of corporate development for the Alexa Fund. “The Alexa skill developed by TrackR is an extension of our work with them and has helped make lost phones a thing of the past for our customers.”
How it works
By attaching the coin-sized TrackR bravo to any item such as car keys or smartphone, users can employ the TrackR app to locate that item in seconds. The missing item can be rung and the user can get a reminder to pick it up before they leave it behind.
If your phone itself is users press the button on their TrackR bravo which will then ring the missing phone – even on silent. If you are far away from the missing item, TrackR's Crowd Locate network will show you its last location on a map. A full list of features can be seen below:
Distance Indicator: As you search for your item, the TrackR app will show if you’re getting closer.
Item Ringer: Just tap the item ringer to make TrackR ring your missing item.
Phone Finder: Just press the button on the TrackR device to ring your phone – even on silent.
Family Sharing: Track and ring the same TrackR bravo from multiple phones. It’s well suited for shared items like the remote, shared car keys or the family pet.
Crowd Locate Network: TrackR’s crowd sourced network will help you find lost items. When another TrackR user is within Bluetooth range of your lost item, you will receive a location update.
Separation Alerts: Custom separation alerts notify you when you’re about to leave your item behind.
Wallet-thin Design: TrackR bravo’s sleek anodised aluminium construction makes it slim and durable.
Amazon Alexa Integration: Just say, “Ask TrackR to find my phone,” and your Amazon Alexa-enabled device will ring it for you.
TrackR is available for both iPhone and Android.