Cable product line boosted for immediate availability

2nd July 2015

Mick Elliott

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RS Components has enhanced its stockholding of most-wanted product lines from Alpha Wire as part of a strategic initiative to ensure customers’ favourite products are readily available for immediate despatch and next-day delivery. In total, RS supports over 3,000 cable and wire product lines from Alpha Wire. RS has established an intelligent pro-active program to maximise support for all the best-selling Alpha Wire lines and ensure the most competitive prices.

“At RS we pride ourselves on delivering the fastest turnaround in the business, and the key is in maintaining the right stock profile,” said Valerie Ramon, Global Head of Electrical, Test and Measurement, RS Components. “We have recently changed the way we do this with our major partners, taking advantage of the latest information technology, and have increased our investment in the most important lines to further improve our services to customers.”

“This new initiative is typical of the intelligence and energy that RS brings to our partnership, and is sure to be successful in delivering a great experience for customers and increasing sales,” said Emmanuel Deboval, EMEA Director, Alpha Wire.

The Alpha Wire portfolio at RS spans diverse general-purpose, data, power and networking cables, hook-up wire, and accessories such as heatshrink, tubing, cable braid and copper tape. Product families such as EcoGen, Xtra-Guard Industrial Series and Alpha Essentials provide a wide cable selection including lightweight cables, hazard-matched cables, rugged cables including specialist multi-conductor cables for drives and controls, as well as general-purpose communication and control cables and tray cables.