The world's first recycled batteries

26th August 2015

Energizer

Siobhan O'Gorman

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Energizer has challenged what was thought impossible in the battery industry with its latest breakthrough, Energizer EcoAdvanced, the world’s first AA battery made with 4% recycled batteries. Energizer EcoAdvanced is Energizer’s highest performing alkaline battery and powers consumers’ most critical devices with less impact on the planet.

Scientists at Energizer have developed the world’s first energy virtuous circle that uses material from recycled spent batteries to help power its new highest performing alkaline battery. An innovative approach that refines and transforms recycled battery material into a high-performance active ingredient.

When used in conjunction with Energizer’s advanced battery construction, it results in a long-lasting unit that has less impact on the planet by reducing the amount of virgin material used in the manufacturing process. The combination of higher power output and longer lasting life further reduces its carbon footprint by reducing the number of batteries that consumers need to power their devices.

Nick Hills, Garden Division Manager of Energizer’s UK distributor E P Barrus, says: “Long-lasting alone wasn’t a strong proposition as high on consumers’ agenda as the need for a more responsible battery that does not compromise on performance. This journey has just started and the Energizer vision is to increase the amount of recycled battery material from 4% to 40% within the next ten years.”

Energizer is committed to bringing positive energy to the world by creating less waste and working toward a future where recycling is more broadly available.