Arrow and Traco expand European distribution agreement

26th July 2010
Posted By : ES Admin
Arrow and Traco expand European distribution agreement
Arrow Electronics and Traco Electronic AG have expanded their long lasting successful collaboration in Southern Europe to Central and Northern Europe.
Headquartered in Zurich Traco is a leading supplier of DC/DC and AC/DC converters with a global reach and designs and markets its products under the registered trade mark Tracopower. With more than 30 years of market experience the company specialises on standardised power supply solutions. Due to semi-automated and ISO 9001/9002 certified manufacturing Traco guarantees quality that meets the highest standards.



Arrow markets and distributes the entire Tracopower product portfolio in Europe. Tracopower covers a broad range of applications with energy-efficient, reliable and ruggedized products divided into five market segments:



· Low Power DC/DC Converter Modules, 1–150 W



· Encapsulated AC/DC Power Modules, 4–60 W



· AC/DC Power Supplies (open frame / encased), 10–1000 W



· Industrial Power Supplies for DIN-Rail Mounting, 15–1000 W



· High Power AC/DC and DC/DC Converter up to 22 kW



“Based on the positive experience of our successful collaboration in Southern Europe we rely on Arrow as a distributor of our product lines throughout Europe,” said Markus Dalla Monta, Managing Director, Traco Electronic AG. “Arrow has an unparalleled sales force and Traco has an excellent position in the global power supply market. Traco’s and Arrow’s joint customer base benefits from the expanded distribution agreement through consolidated product coverage, purchase power and stock availability. Arrow’s specialists provide our customers profound technology expertise in the power segment.”



“We are pleased to include Traco in our European linecard, a best-of-class supplier in the power segment,” said Massimo Dall’Occo, Vice President Engineering and Marketing, Design and Embedded Solutions, Arrow EMEA. “Based on the Traco portfolio we are able to strengthen our position of power supply solutions with both standardised and customized applications in the European market.”




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