MIPS Technologies Names Gideon Intrater Vice President of Marketing

18th November 2011
ES Admin
MIPS Technologies has announced the appointment of Gideon Intrater as the company’s new vice president of marketing, reporting to President and CEO Sandeep Vij. With more than 20 years of semiconductor industry experience, Mr. Intrater was previously the vice president of product marketing and applications for MIPS. He originally joined the company in 1998 as vice president of solutions architecture.
According to Mr. Vij, “With over a decade of experience at MIPS Technologies, Giddy is one of the world’s leading MIPS® processor experts. He developed MIPS’ first IP product roadmap, and was responsible for the company’s first IP cores, which laid the foundation for our current product families. As we enter 2012 with the next generation of breakthrough solutions on the horizon, we are excited to have Giddy leading our marketing efforts. He is highly-qualified and knowledgeable, and brings unparalleled expertise to his new role.”

“It’s been a privilege to contribute to MIPS Technologies’ growth and continued evolution since the company’s early years. MIPS has a leading position in the digital home, a strong position in networking, and a growing position in the mobile market. I am excited for the coming year, as we prepare to roll out solutions that will bring a new level of capability to our customers across these segments,” said Mr. Intrater.

Mr. Intrater joined MIPS Technologies in 2010 as vice president of product marketing and applications. Previously, he spent two years as vice president of architecture for Symwave, a privately-held supplier of high-performance analog/mixed signal semiconductor solutions for consumer devices. Prior to that, Mr. Intrater was vice president of solutions architecture for MIPS Technologies, having originally joined the company in 1998. Before that, Mr. Intrater spent 10 years in technical management positions with National Semiconductor Corporation, where he was most recently director of the Core Technologies Unit. Mr. Intrater earned BSEE and MSEE degrees from the Technion, Israel Institute of Technology, and an MBA from San Jose State University. He holds more than 20 patents.

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