Analysis

Pre-Show Industry Media Press Conference Kicks Off electronica 2012 for Digi-Key

12th November 2012
ES Admin
Digi-Key Corporation today began its electronica 2012 campaign by holding a press conference for industry media prior to the start of the show. Digi-Key’s Industry Media Press Conference was held in Munich, Germany and broadcast online via a worldwide webcast.
The event was hosted by Tony Harris, Chief Marketing Officer at Digi-Key, and featured participation by Mark Larson, Digi-Key President and COO; Dave Doherty, Vice President, Global Supplier and Product Operations; and Chris Beeson, Vice President, Global Sales and Business Development. The presentations were followed by a Q&A session during which attendees asked questions of the participants.

Topics covered at the event included Digi-Key’s history, market forecasts, European Production Business overview, and ways in which Digi-Key continues to innovate within the electronic component distribution market.

“Europe is a dynamic market within the electronic component space, and electronica has allowed us to gain a better understanding of how we can best serve this market by meeting with our customers and suppliers on a more intimate level,” Harris said. “This industry media press conference has allowed us to further this effort by telling the Digi-Key story more in-depth and showing what makes our business model unique and desirable to potential customers and suppliers.”

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