Analysis

Avnet Silica wins ‘Distributor of the Year 2017’ from ON Semiconductor

21st August 2018
Alex Lynn
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The Distributor of the Year 2017 award from ON Semiconductor has been received by Avnet Silica, an Avnet company, for the second time. Each year, the semiconductor manufacturer honours its top distribution partners in each major sales region around the world, with Avnet Silica winning the award for 2017 for the EMEA region again.

ON Semiconductor is a leading supplier of semiconductors and offers a wide portfolio of energy-efficient power management ICs, together with analogue, discrete, logic, sensor, and connectivity devices, as well as SoC (System-on-Chip) and other custom devices. Avnet Silica gained the award as the distributor that led overall channel sales, grew market share, captured increased sales of products from ON Semiconductor’s acquisitions and scored highly on overall process excellence.

Key milestones achieved by Avnet Silica, in partnership with ON Semiconductor throughout 2017, include: sales growth of 17%, increasing design wins boosting the distributor’s ‘Demand Creation’ by over 50%, development of existing franchises leading to exceptional growth in revenues, and an increase of 48% in customer registrations, paving the way for strong performance in 2018.

“Once again, we are very proud to be the recipient of this award from one of the world’s leading semiconductor vendors,” said Mario Orlandi, President at Avnet Silica. “Avnet Silica helped make a significant contribution to ON Semi’s sales via distribution, helping them to outpace the market in the EMEA region and worldwide.”

Jeff Thomson, Vice President of Global Channel Sales for ON Semiconductor, added: “The support of our distribution partners, like Avnet Silica in EMEA, is fundamental to the success of ON Semiconductor’s ongoing plans to increase market penetration and grow revenue at a faster pace than the industry. Avnet Silica has continued to demonstrate the collaborative relationships and progressive sales programs that we foster within ON Semiconductor, which is why we have awarded them our Distributor of the Year award for a second year running. We are pleased to recognise them as an outstanding channel partner and look forward to continued success in the coming year.”

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