Analysis

ADATA and Avnet team up - New partnership expected to benefit both companies and consumers

27th June 2011
ES Admin
ADATA announced the signing of a distributorship agreement with Avnet Technology Solutions EMEA (Avnet), in which Avnet becomes an authorised distributor of ADATA products in major markets throughout Europe, the Middle East, and Africa.
Avnet client companies include Independent Software Vendors (ISVs), Original Equipment Manufacturers (OEMs), System Builders, System Integrators, and Value-Added Resellers. The addition of ADATA memory and storage products is expected to further enhance what is already considered an expansive product lineup.

“Avnet commands a strong reputation as a leading distributor of computing products, and the company is a great match for a quality-driven manufacturer like ADATA,” said John Habington, Senior Director at ADATA. “This partnership will strengthen our market penetration and lead to both improved service and brand recognition in these key regions.”

Sukh Rayat, Senior Vice President of Computer Components and Integrated Solutions at Avnet Technology Solutions, commented, “Avnet is committed to generating growth opportunities for its partners through localised support and international scope. The expansion of our line card to include ADATA’s DRAM/Flash memory, SSD and external hard drive solutions will help us further meet the unique needs of OEMs and system developers in EMEA. Our channel partners can also leverage Avnet’s extensive portfolio of complementary off-the-shelf components, and distribution and integration services to improve their time-to-market”.

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